Because it is a collectors item that is still available on Amazon.com
for $29.99.
http://www.amazon.com/exec/obidos/tg/detail/-/B0001YH03K/qid=1125262802/s
r=8-2/ref=pd_bbs_2/102-7096190-1478510?v=glance&s=toys&n=507846
http://makeashorterlink.com/?R2C4211BB
Fixed
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-Grue
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An unbreakable toy is good for breaking other toys.